An independent reference on search engines and website metrics. Not affiliated with the former service on this domain, Google or Yandex; we do not provide PageRank buttons or values.

Questions and answers

Questions and answers

Short, self-contained answers about PageRank, indexing, links and website metrics. Each answer can be read on its own. Where there are precise dates and facts, they come from search engine documentation, open standards and the original paper on Google; where search engines describe their systems only in general terms, we say so.

An honest answer about search often sounds like "the search engine doesn't disclose that". That beats a confident invention.

— Editor's note

About PageRank

What is PageRank?

It is an algorithm for ranking pages based on links, proposed by Larry Page and Sergey Brin at Stanford and described in the paper "The Anatomy of a Large-Scale Hypertextual Web Search Engine" (1998). The idea is that a link to a page is like a "vote", and a vote from a page that many others link to carries more weight.

What did the 0–10 number show?

From the early 2000s, the Google Toolbar displayed a page's PageRank on a scale from 0 to 10. It was a simplified public display, updated only occasionally, not a full picture of how the search engine evaluated the page.

Where can I see PageRank today?

Nowhere. Public updates to the score stopped at the end of 2013, and in 2016 Google removed it from public view for good. If a service shows a number called PageRank, it is that service's own estimate.

Do links no longer matter?

They do, just not as a single visible number. Inside search, links are still taken into account among many other signals. Search engines don't disclose the details, so any precise "link weight formulas" you find online are guesswork.

About indexing

Why isn't my page showing up in search?

Common reasons: the page can't be opened without logging in or returns an error, its section is blocked in robots.txt, it carries a noindex directive, nothing links to it, or the search engine simply hasn't crawled it yet. Google Search Console and Yandex Webmaster help you check.

Does robots.txt hide a page from search?

Not reliably. robots.txt is the Robots Exclusion Protocol, which appeared in 1994 and was standardised as RFC 9309 in 2022. It controls crawling, but a page can still end up in the index, for example if other sites link to it.

Is a sitemap required?

No, but it helps. The Sitemaps protocol (sitemaps.org) has existed since 2006 and is supported by the major search engines. A sitemap indicates which addresses you want to show, but it does not oblige a search engine to index them.

How quickly will a new page be indexed?

Search engines don't promise exact timelines, and we won't name any either. Links to the page from pages the search engine already knows, a sitemap and webmaster tools all help it discover the page sooner.

What are nofollow, sponsored and ugc for?

These are link attributes that tell a search engine what kind of link it is. The rel="nofollow" attribute appeared in 2005; in 2019 Google added rel="sponsored" for paid links and rel="ugc" for user-generated content, and began treating nofollow as a hint rather than a strict directive.

Can I buy links to rank higher?

Search engine policies prohibit it. The link spam section of Google's spam policies describes buying and selling links to manipulate rankings as a violation. Paid links must be marked sponsored or nofollow.

What happened to Yandex TIC?

In 2018 Yandex replaced its thematic citation index (TIC) with the site quality index (SQI, or IKS in Russian). We don't attempt to explain how SQI is calculated; see Yandex Help for webmasters.

Are DR and DA the same as PageRank?

No. DR, DA and similar domain "authority" metrics are estimates from individual third-party services, not search engine data. They can be used for rough comparisons, but they shouldn't be mistaken for how Google or Yandex evaluates a site.

  • Reference sections

    Map of the reference: PageRank and the history of metrics, indexing, links and their attributes, site-owner tools.

  • Glossary

    Glossary of terms: search and indexing, links, metrics.

  • Practical guides

    How to check a website before launch, step by step. Plus a catalogue of upcoming articles.

Sources

  • S. Brin, L. Page — "The Anatomy of a Large-Scale Hypertextual Web Search Engine" (1998)
  • Google Search Central — documentation and spam policies
  • Yandex Help for webmasters
  • RFC 9309 (Robots Exclusion Protocol)
  • sitemaps.org

Information is current as of the date of preparation. Search engine documentation, policies and webmaster tools change over time, so always check the latest details in the original sources.